250 words Watch the “Sourcing Strategy at Starwood” video Starwood:

250 words



1.  Should Starwood maintain a cooperative orientation or a competitive 

orientation with its suppliers for the kind of items described here?

2.  What types of information should Starwood exchange with its bed linens 

and terrycloth supplier? What does Starwood risk by sharing too much 


3.  How would you approach the sourcing of bed linens and terrycloth 

items? That is, would you use a reverse auction or request for pro-posal? Under what circumstances would you change suppliers?

4.  In addition to performing value analysis on the services its properties 

offer, Starwood evaluates the performance of its suppliers against 

contract metrics. Using the bed linens and terrycloth supplier as an 

example, describe some of the metrics Starwood should use.

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