Assume you work in the marketing department for a luggage manufacturer. You have been tasked with identifying cobranding opportunities. Determine
four companies/brands that would work well in being paired with the brand you choose. Describe each of the cobranding opportunities in
detail. Give
specific examples of how you would promote the two brands together and how the cobranding would work. Then, outline three advantages that would result from each cobranding partnership. Now, refer back to your text in Section 9.3 when it discusses co-branding. Explain whether you think the cobranding partnerships or companies are examples of lifestyle branding or ingredient branding. Think outside the box and be creative!
Scenario You are the director of community affairs for the health lobby organization, Pathways to a Healthy America. In 2010, President Barack Obama
Scenario You are the director of community affairs for the health lobby organization, Pathways to a Healthy America. In 2010, President Barack Obama signed the Affordable Care Act into law. As a result, millions of Americans who were previously uninsured gained access to the healthcare system. One of the